A studio for hospitality, built on relationships.
Black Salt is a small, senior team based in Sharjah. We partner with the hotels, resorts and restaurants where every detail matters — and we stay involved long after opening night.
Three founders. One brief.
A chef, an operator and a creative director — sitting at the same table since day one. Most clients meet all three before signing.
Twenty-plus years on the pass — from European Michelin kitchens to flagship hotel openings across the GCC. Dirk leads our culinary point of view: menu architecture, kitchen briefs and the standard a dish needs to clear before it ever reaches a guest.
- Michelin-trained
- Multi-property opening chef
- Group culinary leadership
A career operator. Max has run the rooms we now consult on — from boutique standalones to integrated resorts — and brings the spreadsheet, the schedule and the service mindset that turn a beautiful concept into a working business.
- 20+ years operations
- Hotel & resort GM
- Pre-opening lead
Built and led a creative agency before crossing into hospitality. Neeraj heads our brand, events and large-scale production work — from destination weddings to launch dinners — and holds the studio's design point of view.
- Creative agency founder
- Brand & launches
- Large-scale event production
Senior-led. Quiet. Resolutely useful.
We were founded on a simple observation: the most considered hospitality projects don't need more vendors — they need a partner who can hold the whole picture. Concept, people, product.
Our work runs from the strategic — positioning a flagship restaurant for a new resort — to the unglamorous, essential detail of specifying the right porcelain for service. The same partner stays with you the entire way.
Most of our work arrives through introduction. We like it that way.
Principles we work to.
Most of our client work is unattributed. The work is the calling card.
The partner who pitches the work is the partner who executes it.
From the first concept deck to the last delivery note — one team, one promise.
Procurement, talent, brand — these don't reward a rush. We move at the pace of the right answer.